Prioritize Your Success! KEEPING TRACK! In every business no matter the size, there are clients & prospects and all of them have contact information.  I can not stress enough the importance of keeping these records organized and accessible in some form of database, spreadsheet or contact management program. How many times have you been looking for a card or piece of paper that you were given by someone you have met in passing?  After chatting with them and explaining what you do and how you can help them, it is imperative that you keep their contact information available and ready to use at the push of a button.  These people are the future of your business and deserve to be treated as such.  How would it impact your business if many of the contacts you met became customers?  Using your database to send follow up letters, greeting cards, promotions or flyers is using your warm marketing list, and it’s cost effective.  Many people will spend advertising dollars on newspaper and radio advertising, but for the minimal investment of time to maintain your contacts and the courtesy of friendly follow up, your dollars could be most effective by keeping in touch with your prospects and customers.  An updated record keeping system for this purpose is essential to business!  This directory is especially important if you send out a weekly or monthly newsletter or article.  All of the information should be in separate fields to assist with the ease of merging the information and personalizing your correspondence.  Every piece of communication that you send out should make the receiver feel special and significant in some way.  People need to feel that meeting them was a noteworthy event for you and that they merit the time and effort that it takes to add them to your contact list.  If you take the time and effort to contact your clients and/or prospects, make it memorable for them and profitable for you. If we can assist you with setting up a database, spreadsheet or contact management program, please contact 1st Priority Virtual Assistants.  We are here to increase your productivity and maximize your time & profit!   Wishing you great success, Monica  Monica Martin, President 1st Priority Virtual Assistants 848 Classic Drive London, ON  N5W 5T9 (519) 777-1975 info@1stpriority.ca www.1stpriority.ca